We'll be there for you on special occasions and everyday days.
A piece of jewelry that supports your daily life and adds color to milestones, both special and special occasions.
Japan has had a long-standing rhythm of life called "Hare" and "Ke."
Hare is celebrations and milestone days, while Ke is everyday life. Both are important times that enrich our lives.
It is because we have Ke days to take care of our bodies that special days shine, and that joy gently illuminates the next day of our daily lives.
We offer flavors and wisdom that complement both, to help you heal your mind and body on special occasions and everyday days.
Make your everyday life even more cherished.
- Product lineup -
Enjoy 5 types of brown rice
5 types mix
10 meals / 20 meals set
I slept for three days.
To make it chewy and delicious.
Brown rice is difficult to eat, and we want to change that image.
By allowing it to mature slowly, brown rice becomes a delicacy.
Try it out first
Trial 3-meal set
Easy 3-meal set
Brown rice...I'm interested in it, but it's hard to buy.
In response to such requests, why not try out the trial set first to check the taste?
It's chewy and will change your image of brown rice.
Buy only your favorites here
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"Hare to Ke" Matured Brown Rice Yururira Blend (10 servings/20 servings)
Regular price From ¥3,980 JPYRegular priceSale price From ¥3,980 JPY -
"Hare to Ke" Matured Brown Rice Mametan Blend (10 servings/20 servings)
Regular price From ¥3,980 JPYRegular priceSale price From ¥3,980 JPY -
"Hare to Ke" Matured Brown Rice, Lively Blend (10/20 servings)
Regular price From ¥3,980 JPYRegular priceSale price From ¥3,980 JPY -
"Hare to Ke" Matured Brown Rice Slender Blend (10/20 servings)
Regular price From ¥3,980 JPYRegular priceSale price From ¥3,980 JPY -
"Hare to Ke" Matured Brown Rice, Glossy Blend (10 servings/20 servings)
Regular price From ¥3,980 JPYRegular priceSale price From ¥3,980 JPY
Modern people have too many special occasions.
With modernization through three stages of change - the opening of the country in the Edo period, the civilization and enlightenment of the Meiji period, and postwar Westernization - the line between hare and ke has become blurred, and we are moving towards a state where "every day is hare."
Convenience stores are open 24 hours a day, meals are high in calories, sugar, and fat, and people drink alcohol on a daily basis... In today's world, there are more and more special stimuli, but there is a lack of recovery time.
That is why we want to propose a way of life that consciously recaptures ke and returns hare to its true "feast."
Live each day carefully,
It's about feeling the morning light, picking up a steaming bowl, noticing the changing of the seasons, and finding small joys.
In Japan, there is an ancient wisdom of living called "Hare" and "Ke." On special occasions, enjoy a special feast that will lift your spirits. On ordinary days, enjoy a gentle meal that gently restores your body and mind.
Both are essential to our daily rhythm. Whether you're busy or celebrating a milestone, a cup of warmth will make your days richer.
